The front cover shows the talking tree in "Santa's Magic Forest" at the downtown Detroit store mystifying three young children. According to the caption for the photo on page 2 the tree was manned by a person that could see the spectators and responded with individual messages instead of a generic recording. The forest exploration took place on a winding trail adorned with silvery trees, snowflakes and playful forest animals. The moose, raccoons, rabbits and squirrels were also useful helpers that trimmed the Christmas trees. There, too, among the winter wonderland was none other than Kris Kringle, secretly observing and making his list.
The first page presents a Christmas salutation, a general thank you and wishes for a Happy New Year from Chairman Joseph L. Hudson, Jr. and President Edwin G. Roberts.