May 15, 2016

THE MCCALL SEWING CORPS PRESENTS SEWING IS A FAMILY AFFAIR BOOKLET DISTRIBUTED BY THE J. L. HUDSON COMPANY

backdrop from the Detroit Free Press, November 16, 1969
If you needed to learn pattern adjustments or selection of fabrics for full derrieres in the 1940s in Detroit then you probably ventured to Hudson's and picked up this 30 page booklet. My guess is that it was a promotional giveaway to entice the consumer into buying a new sewing machine. Which is a fair trade for a throw-away society. But Americans were hearty in their heyday. A gregarious and naive people who believed in their government and fellow man. They were sold out by the devils of Communism and crony Capitalism and had to pinch the copper and scrimp on luxury items just to survive despite the country's wealth. Plus there was no internet and a trivial thing such as KNOWLEDGE was passed along via mentors, mother-in-laws or libraries. Thus the booklet survives.


The pattern adjustment shadows have a latter-day Matisse paper cutout quality to them and dance despite their fixed, one-dimensional physiology.

The lower ones don't have that same effect but accentuate the female contours without being lewd as is prerequisite presently. I think that's what was called class. You hear about it but the actual practice is dormant in our seedy sect of marked, marred and exposed flesh.


And if you want to actually read the covers outside of my attempts at artful photography with a cell phone cam:



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